VEX Robotics Team Logo 1:34 PM

It's our Team 687s Lambot!

Web Design #2 9:16 PM

Client wanted a very minimalist layout without images. That meant the design had to be 100% typography.

So to layout everything I used a 16 column grid. Grids are very helpful and used by a lot of big name designers (Wim Crowell, Josef Muller-Brockmann). I didn't use rows though, so flow of text is uneven vertically sometimes, fail :\. But other than that you'll see that everything is aligned.

Umm I used big type, especially in the main article for the sake of readability. Web designers like to use super small fonts because they think cluttered is good or because they're following the trend that was set when screens were super small. I also used #333 instead of black, so that it's easier on the eyes when reading on the white background. APPRECIATE.

The markup is not w3 valid(sorry, Jason!). It still works... but the layout falls apart in IE6. I'll probably rewrite it and release it as a free wordpress theme. Which reminds me, I wanna make tumblr themes. Here's the link:

http://jason.minimumtempo.com/

Print Design #1! Meet the Spartans 8:30 PM

mmkay, I made a lot of flyers because I wanted to. these are still drafts—the room numbers are still 0000. does anyone know brown, nishiyama, and paus's room numbers?thankX.

It's set in helvetica... I like Helvetica. I don't care about the typeface being used everywhere (watch Helvetica, a documentary by Gary Hustwit), and I agree with Massimo Vignelli (pretentious reference to designer) that type should not be expressive... to a certain extent. There are situations that are perfect for certain typefaces or vice versa. Type can be expressive in a design, if it's done really well.

And I really don't like it when people think that typography is picking a font. This leads to grunge fonts on a picture of smiling children. I think charisse or demitri did this. not attacking you guys, don't worry.

So I picked Helvetica, a really neutral typeface. I didn't use a serif font because... iono I want to have a modern image for our class? sure spartans are ancient... but we're kids and it's 2009, so modernism ftw.

So yeah, I designed these to hopefully catch the eye. These will be printed on letter size paper, so they're pretty small. Big designs in the middle attract attention, and then the event info gets noticed. I made all of the graphics in illustrator.

/incoherent

Corporate Identity Design #1: Beach Cities Orthopedics [UPDATE] 10:51 PM

I was afraid that they'd reject my original, so I made another one that more sportsy (Beach Cities Orthopedics and Sports Medicine). I made the helmet and everything myself (big whoop, right? just want to point out that it's not premade stock art).

Corporate Identity Design #1: Beach Cities Orthopedics 1:35 AM

My sister came home from work wearing the new Beach Cities Ortho caps. She hates the logo, which was made by her boss's girlfriend. My sister referred me to design the logo. So this is their current logo (on cap):

Their current logo consists of a barely distinguishable football player silhouette, huge weight BCO (with an ugly C), and an unprofessional typeface below. Problems with this logo:

• the football player is kinda hard to make out
• the football player won't scale well (e.g. small logo on stationary)
• the typeface suggests an unreliable/unprofessional company. neutral and human typefaces are good for corporate identity (helvetica)
• it's pretty ugly.
• how do you relate "beach cities" to a football player? I mean they special in sports medicine too... but it just isn't fit for a logo
• No color. Color scheme strengthens identity (Target, Coke, McDonalds).

So... I set out to resolve these problems and create a scalable, colorful, professional, related, and beautiful logo. I looked at the roundness of the B, C, and O and tried to use it to my advantage. I also tried hard to incorporate something beach themed into the design. Enough about the process—here's my best shot:

See there's uniformity in it. There's a balance in ascender of the B and the wave of the O that acts a descender. Yeah there's a wave, too! On the O. Along with something easily associated with beaches is the beach color scheme—sandy brown and ocean blue!

Illustratorrrr. I made the BCO and wave from scratch, but I used Neutraface again for the type below. I hope you guys like it. Going to propose soon.

Sorry for the writing. isuck and iowanna think at 2am :( sowwy

Teaser #2 1:01 AM

Page element. Neck strap. Illustrator.

Teaser #1 2:05 AM

Identity/page element for client. This work is part of a whole new direction for me. Updates later, probably on another site.

Anyway it's a compact flash card, with Stiles' brand as the label. I think it incorporates the logo pretty well: it's something physical, familiar, and associated with photography and cameras.

The logo is still a rough draft. Right now it's set in Neutraface by famous modernist architect Richard Neutra, but the whole thing isn't anything special. gotta put character. UPDATE: added the leaf! he's a nature guy.

Oh yeah this was created in Illustrator. Here's the old one.